NEW ORLEANS, LA — Today, as part of the “Flip the Script” campaign launch, Mayor Mitch Landrieu announced that the City has created a NOLA FOR LIFE Fund housed at the Greater New Orleans Foundation. The City of New Orleans will match the tax-deductible donations to the NOLA FOR LIFE Fund dollar for dollar, up to $250,000. At the launch event, Mayor Landrieu accepted the first major donation to the fund – a $1 million gift from Chevron.
“To end the cycle of violence and death on the streets of New Orleans, we must have all hands on deck,” said Mayor Landrieu. “Though we are not all at fault, we all have a responsibility to do more. Some need to take greater personal responsibility. For some of us, that means volunteering. For others, we can proactively invest in the lives of youths that are looking to turn their lives around. This fund will support those efforts.”
He continued, “Chevron is stepping up in a major way. Their contribution of $1 million will really help flip the script and will help many young men turn their lives around. I want to thank Chevron for their powerful commitment to this community.”
Warner Williams, Vice President of Chevron’s Gulf of Mexico Business Unit, presented Mayor Landrieu with Chevron’s donation.
“Chevron is pleased to support NOLA for Life through investments in education and job creation. We believe in the power of partnership and collaboration to achieve sustainable outcomes. So, we are pleased to build on our existing programs in this region by working together with Mayor Landrieu, Spike Lee, the Greater New Orleans Foundation, the Urban League and the countless nonprofit and community organizations on this ambitions effort to improve the quality of life and economic vitality of New Orleans,” said Williams.
Dr. Albert Ruesga, President and CEO of the Greater New Orleans Foundation, said, “We are pleased to be in partnership with the City of New Orleans to implement the NOLA for Life initiative that has the potential to not only transform the lives of those most directly impacted, but to improve the quality of life for everyone in our community.”
The NOLA FOR LIFE Fund will support the efforts of high-quality, local service providers and of individuals who’ve chosen to flip their script on their futures. Donors can choose how their donations get spent, from educational programs and job training to substance abuse programs and safe housing. Individuals wishing to donate to the fund can find a link at http://nolaforlife.org.
Highlighting the importance of public-private partnerships and the significance of leveraging City resources with private funds, grants, and other funding opportunities, the Landrieu Administration also announced commitments from a number of local entrepreneurs to the NOLA FOR LIFE Fund.
New Orleans artist and jewelry designer Mignon Faget has designed a provocative collection to benefit the Fund and raise awareness to stop gun violence in the City. The collection includes a gun pin designed to be worn on a black ribbon in the tradition of mourning jewelry and a graphic gun motif scarf that proclaims “Stop the Shooting.” The collection is available in Mignon Faget stores and online at www.mignonfaget.com.
“My collection is bold, powerful and to the point. It acknowledges New Orleans’ epidemic while supporting and encouraging the widespread efforts to curb the violence,” Faget said.
Fleurty Girl owner Lauren Thom, who has a New Orleans-inspired line of t-shirts, accessories and other locally made goods, has also committed to design, produce and sell shirts inspired by the Flip the Script campaign. A portion of sales will benefit the NOLA for LIFE Fund.
Dwayne Bernal, owner and president of Royal Engineers & Consultants, commissioned local designer Ayo Scott of Noyo Designs to create another NOLA FOR LIFE t-shirt for sale online and at special events. A portion of the proceeds will go to the NOLA FOR LIFE Fund. Bernal also commissioned local artist Kenneth Scott to create a NOLA FOR LIFE mural that will be co-created with community members to give young people the opportunity to express their creativity and to put their own signature on their neighborhoods.