NEW ORLEANS, LA—Today, Mayor Mitch Landrieu introduced NOLA FOR LIFE programming to educate and inform citizens on the City’s efforts to reduce the murder rate. The programming includes original and existing content exclusively on New Orleans Access Television (NOA-TV), Cox Channel 99. Content will also air on the current government and education channels 6 and 8.
“It is extremely important that our community knows what NOLA FOR LIFE is and how we are collectively providing support to young boys and men in New Orleans,” said Mayor Mitch Landrieu. “The NOLA FOR LIFE channel will provide in-depth information about the strategy and highlight the incredible work already in progress throughout our city. We hope that seeing and hearing the stories of our community will encourage everyone to get involved.”
Developed in May 2012, NOLA FOR LIFE is the City’s comprehensive murder reduction strategy. Recognizing that law enforcement alone cannot solve the murder problem, NOLA FOR LIFE takes a holistic approach and advances initiatives in five main categories: Stop the Shooting; Invest in Prevention; Promote Jobs and Opportunity; Improve the NOPD; and Get Involved and Rebuild Neighborhoods.
Citizens can expect to receive detailed information about NOLA FOR LIFE through the airing of speeches, public service announcements, and relevant committee hearings on the NOLA FOR LIFE channel. The content will also feature individuals, community and corporate organizations who are working together to change the culture of violence in New Orleans.
“The NOLA FOR LIFE Channel will highlight the inspirational stories of young men who have flipped their scripts and turned away from violence. We also hope to give voice to New Orleanians who are working tirelessly to change the outcomes for all people within our community,” said Deputy Mayor Judy Reese Morse.
This week’s NOLA FOR LIFE scheduled programming includes:
Breaking the Chains, an unscripted six part docuseries about the impact of murder in our community featuring Mayor Landrieu, New Orleans mother Patrina Peters and Ryan Dalton, NOLA FOR LIFE Midnight Basketball Coordinator;
Reflections of four New Orleans mothers who have lost their sons to gun violence in My Mother’s Voice;
Voices of Men with reflections from former Judge Calvin Johnson and Hyatt Regency General Manager Michael Smith
Part One of filmmaker John Richie’s provocative documentary Shell Shocked shown and the Filmmaker’s Corner featuring John Richie, Tamara Jackson of Silence is Violence and August Collins of the Youth Empowerment Project discussing the first part of Richie’s film.
The Game Changers including profiles of the Hot 8 Brass Band, Ryan Dalton and Son of A Saint leader Sonny Lee; and
The Lens is My Weapon, which follows New Orleans entrepreneur Brandan Odums as he returns to NOA-TV to share lessons about his path with a high school aged students.
In support of the NOLA FOR LIFE, the Office of Cultural Economy will partner with the Greenhouse Collective to employ local filmmakers to produce stories for the NOLA FOR LIFE channel. Local filmmakers will videotape, edit and produce content. Additionally, the New Orleans Video Access Center (NOVAC) will identify two additional production crews funded through a $6,700 grant from the Office of Cultural Economy. Both partnerships will prepare participants for jobs in the film industry by providing real world experience in videography and editing.
In the coming months the NOLA FOR LIFE channel will also feature shorts from 28 students, ages 15-16, participating in the 2-Cent Summer Session hosted at Xavier University. The media arts camp charged students in five groups to create engaging video projects under the five pillars of the NOLA FOR LIFE plan.
Through a franchise agreement with Cox Communications, NOA-TV oversees media production, training, programming, and cablecasting for the City of New Orleans, including the City Council and Administrative branches, and well as for local educational entities. Based on the current funding agreement, the NOLA for Life Channel does not add any additional costs to the City or NOA-TV. Details about local service providers, employment, volunteer opportunities and the NOLA FOR LIFE channel can be found on the NOLA FOR LIFE website at http://www.nolaforlife.org.
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