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The City of New Orleans

Mayor Mitchell J. Landrieu

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Mayor Landrieu, Film Director & CEO of Spike DDB, Spike Lee to launch public awareness campaign

October 01, 2012

NEW ORLEANS, LA—Tomorrow evening at the Joy Theater, Mayor Mitch Landrieu and award-winning film director and producer Spike Lee will launch a multimedia public awareness campaign called “Flip the Script,” aimed at changing attitudes of and about young, black men.  The campaign is part of the Landrieu administration’s NOLA FOR LIFE murder reduction strategy, and was planned in partnership with the Urban League of Greater New Orleans and Spike DDB, an international ad agency led by Lee. The multimedia campaign that will be unveiled includes television, radio, print, outdoor advertising, and digital components. 

WHO:           New Orleans Mayor Mitch Landrieu
                      Spike Lee, Award-winning film director and CEO, Spike DDB
                      Nolan Rollins, President & CEO, Urban League of Greater New Orleans

WHAT:          Launch of “Flip the Script” public awareness campaign

WHEN:         Tuesday, October 2, 2012
                      6:30 PM- doors open          
                      7:00 PM- event begins

WHERE:       Joy Theater
                       1200 Canal Street
                       New Orleans, LA 70112

NOTE:            Due to space constraints, this event is not open to the public.  All media must RSVP in advance of the event to


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Last updated: 5/18/2016 2:31:54 PM

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